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Ipsos Update - March 2017
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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European Affluent Urge to Consolidate EU-ties
The European affluent are generally more positive towards their country’s membership of the European Union than the non-affluent.
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European Pulse: Europe On The Wrong Track
Europe is on the wrong track say citizens in ten of EU’s largest countries – but little desire to leave the European Union outright. Faultlines across Europe with Mediterranean countries (Spain, Italy, France) most unhappy, but central Europe (Germany, Poland, Hungary) more positive.