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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Know the New America: April 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.
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Customer Perspective
Customer Perspective is a podcast and LinkedIn live series exploring all things Customer Experience and Channel Performance.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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[Webinar] KEYS – The Year Ahead: Resilience Required
With a new year comes both hope and uncertainty. Ipsos’ annual Predictions Survey finds 71% expecting 2025 to be better for them and their family.
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Customer Perspective: An Ipsos Podcast
Customer Perspective is a podcast and LinkedIn live series exploring all things Customer Experience and Channel Performance.
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Ipsos Generations Report 2024: Are we prepared for population decline?
The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue
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Listen to us - A selection of Ipsos' finest podcasts
Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.