[ Webinar ] KEYS - The year in review: Opportunities in the Polycrisis

Ipsos | Keys Webinar | Year in review 2023

At the start of 2023, we hoped that cost of living concerns had peaked, but instead inflation remained the number one concern ever since.

The war in Ukraine shows no sign of ending, with today’s news now dominated by the Israel-Hamas conflict.

It was the hottest year on record, yet the urgency for climate change action is declining in many places.

Chat GPT burst onto the scene, leaving governments, businesses and citizens oscillating between the wonder and the worry of AI.
But despite all the pressures, three in four of us say we’re happy with our lives, and our research again illustrates the bonds that bind us together.

We do hope you will be able to join us as we look back at the year just gone and consider what we learned along the way.

Keys | On the agenda

Generative AI: Where do I start?

Amara's Law reminds us that we tend to overestimate the impact of a technology in the short term and underestimate it in the long term. We are already seizing opportunities when it comes to speed and efficiency, but the even bigger prize is in creativity and innovation. Yet we need to be wise to the obstacles and limitations, whether they come from security breaches, hallucinations or biases. Join us as we combine Human Intelligence and Artificial Intelligence for the best outcome!

Creative Connections

The Barbiecore phenomenon is just one example of how great communications can capture people’s imagination and boost brand success. We reflect on what 2023 taught us about how advertisers can stir our emotions and feel what we feel in our daily lives.

China’s Next Phase

The world’s second-largest economy is recovering gradually from the zero-Covid period of late 2022, but decision-makers remain cautious. We review some of the key themes that will shape the coming period, including concern about property prices, the heavy investments China's internet giants are putting into AI and the demographic headwinds of population decline.

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All KEYS Webinar recordings and presentations are available here.


Speakers :

  • Michel Guidi, Chief Operating Officer, Ipsos

  • Aurélie Jacquemin, Chief Growth Officer, Creative Excellence, Ipsos

  • Patrick Xiang, Marketing Director, Ipsos in China