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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Inspiring Youngsters
Mr. Abdul Sattar Babar as its Managing Director Ipsos Pakistan conducted interactive sessions at Leading Business Schools of Pakistan. These included IBA Karachi, NUST Business School, COMSATS and BAHRIA University Islamabad. The topic of the session was “Impact of Technology on Society, Business and Future of Research”. The primary driver of the session was to motivate youth to light fire within them that what is happening in the world and to make real difference by promoting Strategic Anticipation through knowledge-based decision-making.
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Ipsos successfully launched national consumer panel in Pakistan
Ipsos in Pakistan organized an event to share Key Results of its recently launched National Consumer Panel in Pakistan. The Event was held in Movenpick Hotel Karachi on November 15, 2018.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Cognitive Battlefield - Part I: A Framework for Assessing Optimal Engagement Strategies
The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?
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Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Ipsos Update - May 2018
May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.