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Results of Consumer Superbrands and Business Superbrands Romania 2024-2025
The results of the 2024-2025 edition of Superbrands Romania program were published for both categories included in the research - Consumer and Business.
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Ipsos is the research partner of Superbrands Romania for the 2024 edition
For the 6th consecutive time, Ipsos conducts the research for both categories (Consumer and Business), helping to designate the Superbrands of Romania.
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Romanian consumers’ coping strategies with price increases
IPSOS & RETAILZOOM ANALYSIS: Confronted with price increases, consumers are constantly adjusting their consumption habits and developing coping strategies to efficiently manage their budgets. An analysis combining sales data across international retail chains in Romania, provided by RetailZoom, and a recent consumer survey conducted by Ipsos highlights the specific actions taken by consumers to alleviate the impact of price increases across various categories.
The adjustment to the shopping baskets involves volume decreases for food and household care, followed by personal care products. Purchased quantities decreased with 3% at the beginning of 2023 (Jan-May) compared with the same period of 2022. -
Pride month 2023: 9% of adults identify as LGBT+
Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures
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While still dominant, broken-system sentiment is receding in many countries
Trends suggest elections have a dampening effect on anti-establishment feeling.
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Ipsos Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.