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Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Bringing the patient voice to the fore
Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
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Home Sweet Home: How COVID Reshaped Our Sense of Place
Our latest Thought Starter explores COVID’s impact on our housing situation and choices.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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A Year in Review - 2020
This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.