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AI in Radio: A Game-Changer or Just Missing the Human Touch?
The radio landscape is changing globally, with streaming and podcasts reshaping how we listen—and now, AI is adding a new layer.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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The Anatomy of MENA 2020 Ad Spend
Elie Aoun, CEO Ipsos Media Middle East & Africa discusses MENA 2020 ad spend.
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MENA Advertising Expenditure Dissected
Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.
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Ipsos named as UKOM research supplier from 2021
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
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Flair Ivory Coast 2019: Are we one? 10 key points
Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Global Attitudes Towards the FIFA World Cup 2018 in Russia
Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
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Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.