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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
Planogram
Measure the impact of your planogram and/or POS strategies.
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Ipsos in MENA Launches New Syndicated E-Commerce Study
A comprehensive syndicated study uncovering the latest online shopping trends.
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
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BankScape KSA
Results are now available with data and insights about the financial sector in Saudi Arabia.
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The Anatomy of MENA 2020 Ad Spend
Elie Aoun, CEO Ipsos Media Middle East & Africa discusses MENA 2020 ad spend.
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Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?