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MENA Advertising Expenditure Dissected
Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.
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Two thirds of citizens around the world agree climate change is as serious a crisis as Coronavirus
Citizens want economic recovery actions to prioritise climate change.
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The Rise of Linear TV Amid COVID-19 Outbreak in Saudi Arabia
Since the COVID-19 pandemic has hit the MENA region , many people had to alter and adapt their lifestyle accordingly. With that, people's viewing habits and overall media consumption have also witnessed a massive shift within this period of self-isolation and quarantine.
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Looking for holiday cheer? Global consumer confidence hits new over 2-year low
Global Consumer Confidence Index in December is at the lowest since May 2017.
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OTT and Content Streaming in MENA
Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Pressure to stay thin: How do we feel about body image around the world?
Three in five people across 29 countries say eating well is more important than being thin.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.