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Are Singaporeans Savvy e-Shoppers?
Ipsos survey finds Singaporeans, young and old are savvy e-shoppers.
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Curiosity Newsletter - October 2018
If people’s perceptions are based on what they believe is truth, does that make perception as important as reality itself? In this issue of Curiosity, we shine a spotlight on perception, how very often it differs from reality and why that is.
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The Susceptibility of Singaporeans Towards Fake News
Ipsos study finds that while 8 in 10 Singaporeans are confident that they can spot 'fake news', 45% admit that they have incorrectly believe 'fake news' stories
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The Perils of Perception: Why We're Wrong About Nearly Everything
A ground-breaking exploration of our misperceptions - informed by several exclusive Ipsos studies over 40 countries. Robert McPhedran, Associate Research Director at Ipsos Public Affairs, discusses why this is a must-read for Singaporeans.
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Same-Sex Relationships: Majority of Singaporeans Supportive of Penal Code Section 377A
One in three Singaporeans say they are more accepting of same-sex relationships than they were five years ago, but 55% of all Singaporeans still support Section 377A of the Singapore Penal Code.
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Curiosity Newsletter - April 2018
In this issue of Curiosity, we share the latest public opinion surrounding the topics of Women Empowerment, Malaysians' predictions for 2018, and Perception vs Reality: Singaporeans most accurate in APAC.
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Perception vs Reality: Singaporeans Most Accurate in APAC
Singapore, 06 December 2017 – Ipsos’ latest “Perils of Perception” survey highlights how wrong the online public across 38 countries are about key global issues in their country.
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The Effectiveness of Media Touchpoints in Singapore
Singaporeans are exposed to a plethora of ads across different media touchpoints and it is getting more and more challenging for marketers to be noticed.
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The Singapore Report Card
Although Singaporeans rated Safety (80%), Standard of Education (69%) and the Economy (68%) in Singapore as Good/Excellent, 42% of Singaporeans will still choose to migrate outside of Singapore if given the chance.
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Defining Malaysians and Singaporeans
41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%