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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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Identifying Consumer Preference Segments
Some people like a sweeter soft drink while others prefer an aromatic flavor profile. Correctly identifying consumer preference segments is key to driving sales success.
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Ipsos Retail Lab Tour
The Ipsos Retail Lab is a mocked-up store that provides a facility for our clients to carry out tests in “close to store” conditions.