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Consumer & Shopper

Views on Innovation by Ipsos

A roundup of the latest Ipsos Views on Innovation.

31 October 2024
Consumer & Shopper

Sensory Spatial Segmentation

Segmentation applied to product testing.

26 January 2018
Consumer & Shopper

Identifying Consumer Preference Segments

Some people like a sweeter soft drink while others prefer an aromatic flavor profile. Correctly identifying consumer preference segments is key to driving sales success.

21 December 2017
Consumer & Shopper

Ipsos Retail Lab Tour

The Ipsos Retail Lab is a mocked-up store that provides a facility for our clients to carry out tests in “close to store” conditions.

10 July 2015