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Ipsos.Digital - your ultimate online research companion
Empower your decision-making with Ipsos.Digital, the ultimate platform for profound consumer insights.
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Ipsos Digital now LIVE in Thailand
Ipsos Digital is an automated self-service platform that offers a range of agile market research tools to give you faster access to insights and research solutions.
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Ipsos evolved Creative Evaluation solution Creative|Spark is now available on the Ipsos.Digital Platform
A fast, cost-effective, flexible solution available in DIY or assisted mode
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Usability Tests
The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.