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We found 76 results matching with your query. Refine by
  • Media & Brand Communication

    品牌如何向消費者展現他們正在採取實際行動對抗氣候變遷

    幫助品牌了解消費者對永續行動的想法與反應,從中學習如何將擁抱和實踐永續發展視為品牌策略的一部分。

    10 March 2022
  • Media & Brand Communication

    從《魷魚遊戲》的成功,看打造優質內容的關鍵

    我們又能從這部2021年最熱門且寫下收視紀錄的影集中學到什麼?

    10 February 2022
  • Media & Brand Communication

    診斷:藥品廣告的本質仍是廣告

    DTC廣告往往比一般廣告具有更突出的表現,但品牌仍需小心使用同一套千篇一律的DTC廣告公式

    12 January 2022
  • Media & Brand Communication

    大眾對於分享個資給科技公司的態度更加開放 —— 但仍存在上限

    注意:有71%的消費者表示,若有一間公司在未經允許的情況下洩漏他們的敏感個資,他們將會停止所有與該公司的商業行為。

    7 December 2021
  • Media & Brand Communication

    廣告中的女性

    正面形象的力量 —— 形塑更美好的社會並打造更成功的品牌

    6 October 2021
  • Media & Brand Communication

    企業防疫策略思維,以保持獲利

    各國面臨新一波Covid-19疫情的挑戰,確診數的回升意味著經濟復甦將比預期來得更加遙遠。全球有四成的民眾認為一年內生活無法回歸正常狀態。另外,有六成的美國民眾則不相信疫苗效用因為它太快進入審核流程。因此,對品牌來說,該採取什麼樣的方式來因應?

    24 December 2020
  • Corporate

    危機時的汽車產業客戶體驗管理

    面對面互動在過去數百年幾乎是所有產業服務客戶時的關鍵環節,面對COVID- 19大流行後大眾生活習慣及消費行為改變,汽車製造商和經銷商比其他產業更需要重新檢視調整其銷售和服務流程。Like all industries where a key component of service delivery is conducted face to face, the unprecedented COVID-19 pandemic requires that automotive manufacturers and dealership immediately adapt and reassess their sales and service process.

    23 July 2020
  • Corporate

    新興及發展中國家的受訪者對於新型冠狀病毒持有不少迷思

    益普索(Ipsos)最新的調查顯示,訪問的16個國家對於新型冠狀病毒各自擁有不同的看法,尤其在新興及發展中國家的民眾持有不少迷思。Theories about how the coronavirus can spread varies across 16 countries with some myths holding more prominence in regions like emerging markets, according to the latest survey by Ipsos.

    23 June 2020
  • Media & Brand Communication

    透過IBN (貝氏網路) 精準分析醫藥業代服務績效

    醫藥業代代表製藥公司,透過即時、準確、可靠且科學化的服務,全力支持各個專長領域的醫生,以獲得最高的滿意度。Sales representative is representing pharmaceutical company to provide physicians across therapy areas with services to support them in attaining the goals with the highest satisfaction, by providing timely, accurate and reliable scientific engagement and services.

    22 June 2020
  • Corporate

    新冠病毒疫情下的電信產業趨勢

    新型冠狀病毒疫情在全球快速擴散,並衝擊全球經濟。許多國家為減緩疫情傳播速度訂定出防疫規範、實施旅遊禁令甚至是封城。那麼中國大陸的電信業者在本次疫情中受到哪些影響? 是否會影響5G的佈局與計畫呢?

    5 June 2020
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