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We found 82 results matching with your query. Refine by
  • Media & Brand Communication

    富裕人士的飲酒習慣

    富裕人士於 2022 年的酒精飲料消費指向酒類產業的發展前景樂觀。調查顯示,富裕消費者並不打算讓經濟和對通膨的擔憂影響他們。

    15 February 2023
  • Media & Brand Communication

    文化智商:品牌與廣告如何成功跨文化傳播?

    為什麼有些廣告在一個國家的效果很好,在另一個國家的表現卻不如預期?品牌在進行跨文化行銷時,應注意些什麼?

    22 November 2022
  • Media & Brand Communication

    永續經營與廣告溝通

    廣告與永續如何同時運作,協力打造出一個更永續的未來並成就負責任的品牌?

    17 October 2022
  • Media & Brand Communication

    2022 全球手遊玩家需求變化洞察

    Ipsos 和 Google 在這份新報告中揭示了遊戲開發者該如何應對手遊玩家生活狀態的轉變,特別是在適應「新生活模式」的時期,現在更需要重新釐清手遊玩家真正的需求,進而提高玩家的遊戲沉浸度。

    15 September 2022
  • Media & Brand Communication

    歡笑是最好的良藥

    調查顯示,有81%的消費者喜歡具有幽默感的品牌,然而卻只有28%的人對品牌的幽默感成功產生共鳴。品牌廣告要如何透過了解不同世代的幽默感偏好,來與目標顧客建立連結?

    12 August 2022
  • New Services

    一分鐘了解Ipsos輿情分析工具Synthesio

    當企業面臨蒐集輿情的需求,與輿情系統成本過高的兩難時,便可考量專業Social Listening as a Service服務。

    6 June 2022
  • New Services

    益普索社群communities

    益普索線上社群Communities平台為消費者-尤其是習慣網路時代溝通模式的人們,創造了一個能夠自在表達意見的虛擬空間。Ipsos Online Communities creates a virtual and comfortable environment, enabling consumers to illustrate their thoughts and ideas.

    3 June 2022
  • Media & Brand Communication

    品牌如何向消費者展現他們正在採取實際行動對抗氣候變遷

    幫助品牌了解消費者對永續行動的想法與反應,從中學習如何將擁抱和實踐永續發展視為品牌策略的一部分。

    10 March 2022
  • Media & Brand Communication

    從《魷魚遊戲》的成功,看打造優質內容的關鍵

    我們又能從這部2021年最熱門且寫下收視紀錄的影集中學到什麼?

    10 February 2022
  • Media & Brand Communication

    診斷:藥品廣告的本質仍是廣告

    DTC廣告往往比一般廣告具有更突出的表現,但品牌仍需小心使用同一套千篇一律的DTC廣告公式

    12 January 2022
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