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We found 6 results matching with your query. Refine by
  • Customer Experience

    開啟神秘客調查之門:顧客體驗與營收成長的的第一步

    探索益普索協助企業優化顧客體驗與業績表現的關鍵策略。

    9 May 2025
  • Customer Experience

    益普索觀點 —— 解密神秘客調查

    本文探討如何有效使用神秘客調查,以及這種調查方法特別被用來解決其他研究方式難以回答的商業問題的原因。

    19 March 2025
  • Customer Experience

    益普索觀點 — 自動駕駛叫車服務如何引領世界駛向未來

    曾經體驗過自動駕駛汽車的美國人對這種技術多半持正面的看法。
    自動駕駛的叫車服務有助於突破現況,讓更多的人有機會親身體驗。

    21 December 2023
  • Customer Experience

    想要了解生成式 AI 人工智慧的早期採用者?

    在企業爭先恐後開發AI技術的同時,早期AI採用者的使用習慣與原因其實有跡可循!本文將這些早期採用者區分為6種類型,依照其需求為產品研發、行銷以及研究團隊制定出產品市場契合之架構。

    24 October 2023
  • Customer Experience

    全力投入 AI 人工智慧?如何確保顧客始終處於中心地位?

    你的企業正在使用 AI 人工智慧處理客服問題嗎?經調查,88%的人仍希望能與真人客服互動。本文將剖析顧客在面對AI客服機器人時,所重視的 4 大原則,協助企業檢視 AI 的使用狀況。

    18 September 2023
  • Customer Experience

    從心開始,認識忠誠的力量!

    台灣許多服務業已進行多年的顧客滿意度研究,每年都會針對過去一年曾經有交易或有互動的顧客抽查數千份樣本,進行長達30分鐘的電話訪問。然而,這種傳統調查方式逐漸引發企業內部許多質疑的聲音。
    Many enterprises in Taiwan have conducted years of research on customer satisfaction. Every year, thousands of customers with an interaction in the past one year are sampled to conduct an around 30-minute telephone interview. However, this kind of traditional survey method has gradually raised skeptical voices within enterprises.

    20 March 2018

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