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Ipsos 推出 GLP-1 PersonaBot，協助企業掌握肥胖治療市場新動態
Ipsos 推出最新 AI 驅動創新技術，為快速變化的消費者肥胖治療市場提供深度洞察，同時進一步鞏固了 Ipsos 在市場研究領域運用 AI 人工智慧的領導地位。
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Ipsos Update – July 2025
Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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益普索觀點 —— 人工智慧和客戶體驗的未來：打造同理心體驗之旅
本文將探討 Gen AI 在客戶體驗中的影響，並剖析為何在 Gen AI 與人類智慧（Human Intelligence, HI）之間取得平衡至關重要。
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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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益普索觀點 —— 與 AI 對話 (六)：AI 主持人究竟是增強同理心，還是削弱了人際連結？
生成式 AI 驅動的主持機器人能在質性研究中發揮作用嗎？它能增強與受訪者間的同理心，還是會讓我們感受不到共鳴？