Enterprise Feedback Management

Consumer Goods

Venture captalists use EFM to fund specialist software companies to address company and customer needs alike.

4 July 2013

Customer Satsisfaction
Voice of the Customer
Customer Insights
B2B

Right now, venture capitalists are funding specialist software companies with hundreds of millions of dollars to address company and customer needs alike – all under the name of enterprise feedback management, or EFM. Yet, even with this mounting popularity, confusion about what EFM is and how it is different from traditional customer research is hindering deployment and real business success. It’s about time we simplify EFM for the sake of clarity. According to John Carroll, all you really need to know is in the name.

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