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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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ESG: A hidden driver of brand success in healthcare
Global concerns are usually dominated by immediate issues. But when we ask what worries the world, our data show that climate change, poverty and social inequality remain the constant and significant worries that unite people across the globe. But, what does ESG mean for life science companies and the healthcare industry?
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Chief Value Creator? The changing role of the Chief Sustainability Officer (CSO)
Here we explore the changing role of the CSO and what this tells us about how organisations are responding to the challenges of ESG and sustainability.
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What is Driving Change: The role of stakeholder management
While the concepts that sit behind ESG are certainly not new - and have been at the centre of corporate strategy for decades - the growth and formalisation of ESG as an explicit mission have been catalysts for change. The impacts of this change are far reaching including how companies define, prioritise and manage their stakeholders. This is demonstrated by the rise of stakeholder capitalism, the notion that businesses no longer exist to create profit for shareholders/owners, but instead have a responsibility to create value for a much broader set of stakeholders.
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The Future of ESG?
In light of a recent backlash against ESG investing, we take a critical look at the ESG framework and explore its future relevance for CSOs and organisations.
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Doing Well by Doing Good: Resilience, Risk and the Reputation Value of ESG
ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.