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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report explores how to survive in a transforming market and handle the changes disruption brings.