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Beyond Price Promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
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Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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What's next for General Insurance?
While customers still lack engagement and providers risk huge losses with new-customer deals, there is change afoot in the general insurance sector. Jamie Talmage examines our latest research into the industry and the advantages of switching focus from price to value.
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We see with our mind, not just with our eyes
This white paper argues that it is essential to link responses to a product’s appearance back to the visual features that trigger them.
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Driverless Futures?
Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?
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Let’s Get Phygital
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
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Keeping it fresh: being on trend in food and drink
This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability.
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The hidden value of a retail store
A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos’s UK Customer Experience team shares his observations on the role of a physical store.
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Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?