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Young Investors – risk takers or cautious consumers?
Ipsos Research Assistant, Matt Franks, investigates the investment products that young investors favour and whether they are more risk assertive than previous generations.
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My Top 10 Predictions for UK retail financial services in 2020
What does 2020 have in store for the retail financial services sector? Read all about the big consumer trends and what the regulator might have in store for providers in a new blog by Research Director, Alpa Shah.
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Hacking Hacks: How users are leading innovation
This thought piece explores 'hacks' and how consumers can help develop new product innovations.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Innovation Through the Consumer Lens | Webinar
Following our Innovation Through the Consumer Lens webinar you can now access the slides and recording of the presentation.
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Packaging Perfection | Webinar
Following our Packaging Perfection webinar you can now access the slides and recording of the presentation.
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Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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We see with our mind, not just with our eyes
This white paper argues that it is essential to link responses to a product’s appearance back to the visual features that trigger them.
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Keeping it fresh: being on trend in food and drink
This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.
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The hidden value of a retail store
A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos’s UK Customer Experience team shares his observations on the role of a physical store.