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Ipsos Health Division - Thought-Leadership Media Pack
It is the role of Business Intelligence to help Pharma continue to grow in these turbulent times. At Ipsos Health, we differentiate ourselves on our `thought-leadership' and ability to provide pharma with a more holistic understanding of the critical issues impacting on the global healthcare sector, both through the market research we undertake and our presence within public and private sector debate.
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Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Health & Wellness Products
Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
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United Breaks Guitars - The Rise of the Prosumer
The paper, entitled "United Break Guitars: The Rise of the Pro-Sumer", focused on drawing learnings from the consumer world into that of the pharmaceutical industry and in particular how the advent of Web 2.0 has provided consumers and patients (who in reality is the same person) with a much wider platform to collect and also disseminate information.
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Engaging CPG Consumers in the Digital Space
How consumers obtain information from websites,but express themselves on Facebook.
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Ipsos Marketing - Global Consumer Views
Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.
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Are You Using Yesterday's Forecasting Tools for Today's Innovations?
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s. -
Focusing the Brand for the Coming Recovery
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930's may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.
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Creativity in Qual
Simon Riley, Research Director at Ipsos, talks about the Creativity in Qual and presents a personal list of forms of creative collaboration.
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American and British Consumers Are Highly Receptive to Smart Grid Technology Concept
A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid.
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Ipsos Health Flyer
Ipsos Health focuses on providing pharmaceutical companies in the UK with a holistic understanding across all healthcare stakeholders and customer groups. We have a particular expertise in helping clients understand how to operate when faced with complex policy issues.