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Show me the money
In a highly private topic matter tied up in the desire to project a certain self externally, untangling the complexities of financial management from the cultural eco-system it sits within has never been so important. Using two ethnographic case studies, we reveal the differences between what we say we do, and what we actually do.
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Open API - Exploring the views of consumers and small businesses
Barclays commissioned Ipsos to explore consumer and small business perspectives on possible use cases and on the permission based data sharing that would underpin the framework (open APIs).
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Taking Healthcare Market Research into the New Normal
Read this whitepaper to learn how Ipsos Healthcare managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement.
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Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Health & Wellness Products
Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
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Ipsos Marketing - Global Consumer Views
Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.
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American and British Consumers Are Highly Receptive to Smart Grid Technology Concept
A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid.