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Consumer Food Shopping Experiences Research
As the impacts of the cost-of-living crisis continue to be felt around the UK, consumers in Northern Ireland are noticing ongoing increases in the cost of their regular food basket, according to new Ipsos research for the Consumer Council in Northern Ireland.
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The hidden value of a retail store
A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos’s UK Customer Experience team shares his observations on the role of a physical store.
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African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
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Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It's happening now. Marketers must adapt quickly or risk losing touch with their consumers.
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Home Dialysis: Who Cares for the Carer? Roundtable Discussion
The aim of the discussion was to bring together an invited group of carer and patient representatives, and healthcare professionals to discuss findings in order to create content for a mandate which NHS Kidney Care could take to the Department of Health.