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Willingness to Pay: What you need to know when calculating feature willingness to pay
In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
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Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.
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Amplifying the Patient Voice: The role of publication in driving greater patient centricity
COVID-19 has dramatically changed perceptions of the pharmaceutical industry, with 60% of the UK public having an improved view of the industry since the start of the pandemic.
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A penny saved, is a penny earned
Does money slip out of your hands as soon as you get it? Cameron Stevenson explains how new providers are making it easier for all of us to save and invest.
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My Top 10 Predictions for UK retail financial services in 2020
What does 2020 have in store for the retail financial services sector? Read all about the big consumer trends and what the regulator might have in store for providers in a new blog by Research Director, Alpa Shah.
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Innovation Through the Consumer Lens | Webinar
Following our Innovation Through the Consumer Lens webinar you can now access the slides and recording of the presentation.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Rules for the perfect gift
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
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Open API - Exploring the views of consumers and small businesses
Barclays commissioned Ipsos to explore consumer and small business perspectives on possible use cases and on the permission based data sharing that would underpin the framework (open APIs).
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Home Dialysis: Who Cares for the Carer? Roundtable Discussion
The aim of the discussion was to bring together an invited group of carer and patient representatives, and healthcare professionals to discuss findings in order to create content for a mandate which NHS Kidney Care could take to the Department of Health.