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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Ipsos Research Highlights - 4 November 2021
In our latest Ipsos Research Highlights we explore increased concern around Brexit, findings from the Global Health Service monitor and what the public are most concerned about when it comes to climate change.
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Ipsos Research Highlights - 6 August 2021
In our latest Ipsos Research Highlights we explore the findings from our REACT-1 study, populism around the world and are the British public still going to self-isolate if 'pinged'?
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Ipsos Research Highlights - 28 August 2020
In this week's Ipsos Research Highlights the Conservatives see a drop in their ratings, we explore how many parents are staying positive during the pandemic and whether Britons are happy to continue working from home.
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2020: The year of the boiled frog
How retailers can adapt and respond to fluid customer behaviours and expectations post-COVID-19
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Ipsos Research Highlights - 29 May 2020
This week's Ipsos Research Highlights we explore how the British public are coping with the new guidelines, their thoughts for the future and how the Scottish Government has handled the coronavirus outbreak.