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The UK CX Report 2023
The new ‘UK CX Report’ in conjunction with Engage media gives a comprehensive analysis of the current challenges that impact customer behaviour.
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Chief Value Creator? The changing role of the Chief Sustainability Officer (CSO)
Here we explore the changing role of the CSO and what this tells us about how organisations are responding to the challenges of ESG and sustainability.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Ipsos Research Highlights - 6 October 2021
In our latest Ipsos Research Highlights we explore perceptions of both the Conservative and Labour parties, reactions to the tax increase and gender equality.
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Ipsos Research Highlights - 20 August 2021
In our latest Ipsos Research Highlights we explore reactions to the withdrawal of troops from Afghanistan, concern about climate change and attitudes towards Government spending.
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From products to experiences: Why Customer Experience matters in CPG
It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?