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Putting the 'Social' Back Into Social Media Advertising
Brands have focused on beating the skip, or scroll. But with marketers projected to allocate 70% of media budgets to digital by 2024, social ads increasingly need to do more to build brands in the longer-term.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Ipsos Research Highlights - April 2022
In our latest Ipsos Research Highlights we explore reactions to the Russian invasion of Ukraine, concern about the economy, and reflections on the COVID-19 pandemic.
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What makes great content? Learning from Squid Game’s success
What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?
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Ipsos Research Highlights - December 2021
In our latest Ipsos Research Highlights we explore the rise in concern of COVID-19, reactions to the new restrictions, and who the public thinks would make the most capable Prime Minister.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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Ipsos Research Highlights - 10 March 2021
In this week's Ipsos Research Highlights we explore attitudes towards the vaccine, our party leaders and global opinions on the gender pay gap.
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Ipsos Research Highlights - March 2020
This month's Ipsos Research Highlights includes Government satisfaction improving, concern about isolation and travel bans and a drop in consumer confidence as coronavirus impacts everyone globally.
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.