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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Chief Value Creator? The changing role of the Chief Sustainability Officer (CSO)
Here we explore the changing role of the CSO and what this tells us about how organisations are responding to the challenges of ESG and sustainability.
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Doing Well by Doing Good: Resilience, Risk and the Reputation Value of ESG
ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate communication leaders as they determine what to speak out on and how, with a focus on maximising opportunities and limiting risk.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Ipsos Research Highlights - 23 October 2020
In this week's Ipsos Research Highlights we explore how many Britons are following the COVID-19 rules, support for Scottish independence and the latest approval ratings for Joe Biden and Donald Trump.
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Now what? Climate change and coronavirus
Seventy-one percent of the world feels climate change is as significant a threat as coronavirus in the long term. So, in the midst of this upheaval we ask what, if anything, can COVID-19 teach us about the climate crisis?
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Ipsos Reputation Council Report 2020
Welcome to the latest edition from the Ipsos Reputation Council. Our fourteenth sitting involves 150 senior communicators in 19 countries – making this a truly international view. In this report, our Council members explore the newest thinking and practice in corporate reputation management and tell us how they are responding to a changing communications landscape.
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Sticking with the status quo - a risky bet for the gambling industry
Gambling companies are facing an increasingly cynical atmosphere in the UK. Lawmakers, the general public, and wider stakeholders are questioning the integrity of the industry's business model and challenging the societal licence to operate in its current format. What can communicators within the sector do to proactively build trust in the industry, and how can this improve its reputation?