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Creating Travel Partnerships with your Customers
The travel industry is embracing mobile technology, finding new ways to help customers and evaluate the travel experience. But are travellers ready to widen their holiday horizons with technology?
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The Logic Group Loyalty Report 2010
In 2009, the Logic Group commissioned Ipsos to conduct a research study into the "State of Loyalty" in Britain today. This has now been updated one year on and looking to the future asking how can and should we be building loyalty amongst customers?
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The Imperatives for Customer Loyalty
This document presents the findings of research conducted by Ipsos and the Logic Group in January 2009. By taking a Britain-wide snapshot we asked customers what they were doing in the first month of the New Year, and asked them about their take on Loyalty.