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UK Essential Digital Skills 2023
The fourth edition of Essential Digital Skills (EDS) research has launched this November. Ipsos was commissioned by Lloyds Banking Group to research the digital capability of the UK adult population, across a range of skill areas. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Essential Digital Skills UK 2022
Following three years of the Essential Digital Skills (EDS) research, Lloyds Banking Group commissioned Ipsos to research the Essential Digital Skills of the UK adult population using a revised EDS framework. Working with the Department for Education, an Advisory Panel was convened to collate thoughts across industry on how the demands for digital capability may have evolved during the last three years. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
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Media Choices: Is it all getting a bit OTT?
With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.