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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Importance of Digital Terrestrial Television and Broadcast Radio
Arqiva partnered with Ipsos, to better understand the impact of broadcast television and radio. Data shows 90% want to see continued support for Freeview and broadcast radio.
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Essential Digital Skills UK - 2020
Lloyds Bank UK commissioned Ipsos to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.
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The Future of Radio
In June 2009, the UK Government published its Digital Britain Report, which
lays out the requirements for a country living and working in the digital age.
Specifically for radio, this means the migration from analogue to digital
broadcasting. In this context, Ipsos MediaCT looked at the implications of
the Government's forecasts and the barriers to be overcome to ensure
success.