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Confessions of the Admen
Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the 'perils of perception.'
Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the 'perils of perception.'