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Behavioural Science at Ipsos
Ipsos' approach to behavioural science is based on leading academic research combined with an evidence base of delivering sustainable change
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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
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Research futures: Drivers and scenarios for the next decade
In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.
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Insight Cloud
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Ipsos and Demos/CASM call for better ethical standards in social media research
Ipsos and Demos call for better ethical standards in social media research in a new report published today, which finds just 38% of the public are aware their social media posts are potentially being analysed for research projects.
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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.