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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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A New World: Transitioning research online
The decision to move from offline to online research should not be “if”, but when.
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Research futures: Drivers and scenarios for the next decade
In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.
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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.