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Ipsos Strategy3
We’re not a consulting firm, research agency, or innovation lab. We’re all three.
Category Fundamentals
What can I learn about category behaviour and attitudes that shows me where to play and how to win?
Brand Positioning
How do I position my brand and portfolio for sustained performance?
Consumer Fundamentals
How do I segment people and occasions to maximise business potential?
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Execution Measurement
Measuring the execution of brand strategy.
Price
Create a winning pricing strategy.
Planogram
Measure the impact of your planogram and/or POS strategies.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.