Search
-
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
-
Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
-
Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
-
Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
-
Conversations with AI part III: How AI boosts human creativity in ideation workshops
Bright sparks and bold ideas.
-
Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
-
Very Human Reactions to AI – The impact of cultural expectations and what this means for brands
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.