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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Customer intelligence of audience attitudes on top 3 dating apps
What people are saying online about Tinder, Bumble, and Hinge.
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Social media monitoring the fast-paced landscape of climate change conversations
The view from online: unfiltered, uncensored & unsolicited.
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Flight-shaming: Would you change your travel plans to save the planet?
One in seven say they would pay more for travel with lower carbon footprint than airplanes.
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The biggest beauty influencer isn’t who you think it is
New global study looks at beauty standards, ideals, and routines. With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.
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