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Rising concern that the Coronavirus will have a personal financial impact and poses a high threat to their country
Majority of people think it is impossible to forecast how the virus is spreading.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
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Why do you think fewer people die from disease but more die from other causes
On average, people underestimate deaths from heart disease by almost three times.
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Coronavirus outbreak predicted to have an impact on financial markets and the global economy
Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.
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Consumer sentiment drops in China, but not in other major economies
Global consumer confidence index has barely changed since the COVID-19 virus outbreak, but China’s national index is down by more than four points.
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Are you better off than your parents were? That depends on money
The No. 1 thing people feel worse off than their parents about is retirement.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Ipsos Update - April 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.