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Future of the world order: How do you view the U.S. and China’s influence?
52% say U.S. will have a positive influence globally – up 2% from 2018, down 13% from 2015. 53% say China will have a positive influence in the world – unchanged from 2015. People divided over whether they should follow the U.S.’s or China’s economic & political model.
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Global consumer optimism at Its lowest in over two years in November 2019
Half of the 24 economies surveyed show a significant three-month decline in their Consumer Confidence Index.
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A Throwaway World: the challenge of plastic packaging and waste
New global survey reveals 8 in 10 people believe manufacturers should be obliged to reduce packaging waste.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Men less likely than women to need intelligence and hard work to get ahead, public say
New research to support the launch of King’s College London’s World Questions event series, which begins with Hillary Rodham Clinton and Julia Gillard on 13 November, reveals public perceptions of what helps or hinders women’s equality around the world.
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What Worries the World - September 2019
Globally, just 39% think their country is heading in the right direction. The top worries globally are unemployment, crime/violence, financial/political corruption and poverty/social inequality.
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Does work make you happy? Not so much if you're in developed world
Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.
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Swarovski’s consumer goods business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimisation of traditional media, digital and social media, and personalised marketing to drive omni-channel sales and profit.