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InnoTest
Measure the success of new products in a competitive context.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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Unpacking Unknown Unknowns
A run-through of the what, why, and how of unknown unknowns in social intelligence.
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Unpacking Unknown Unknowns
A run-through of the what, why, and how of unknown unknowns in social intelligence.
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European barometer on rare diseases
Europeans do not accept fatalism!
On the occasion of World Rare Disease Day, Ipsos and ASAP FOR CHILDREN present the results of a large survey in 10 European Union countries (11,400 interviews). -
Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations