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Global attitudes toward gender in 2020
Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics
The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Swarovski’s consumer goods business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimisation of traditional media, digital and social media, and personalised marketing to drive omni-channel sales and profit.
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Customer intelligence of audience attitudes on top 3 dating apps
What people are saying online about Tinder, Bumble, and Hinge.
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Social media monitoring the fast-paced landscape of climate change conversations
The view from online: unfiltered, uncensored & unsolicited.
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Pressure to stay thin: How do we feel about body image around the world?
Three in five people across 29 countries say eating well is more important than being thin.