Search
-
Consumer confidence hits highest level since 2018 with jobs driving gains
Eleven out of 24 countries see a significant increase in confidence over the last three months.
-
The illusion of stability: What Worries the World?
Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.
-
Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
-
On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
-
What worries the world - May 2019
What Worries the World is a Global Advisor survey in 28 countries. tracking whether people think their country is on the right/wrong track and what their top concerns are. This quicklinks document provides the latest global summary of the survey findings and links to the full decks for each country, in different languages.
-
Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
-
Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
-
What Worries the World - March 2019
New global poll finds four concerns top the world’s worry list: financial/political corruption, poverty/social inequality, unemployment, crime/violence. Meanwhile, in most countries surveyed (22 of 28) the majority think that their nation is on the wrong track.