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  • Ipsos/HMRC study with businesses that have claimed National Insurance contributions relief on the earnings of eligible veterans they employ

    This Privacy Notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are.

    Download
  • Consumer & Shopper

    Ignite Growth with Collective Innovation

    Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

    27 June 2025
  • Society

    Ipsos Update – February 2025


    Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

    14 February 2025
  • Consumer & Shopper

    Asia Pacific open to digital and reform transformation

    Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?

    11 November 2024
  • Society

    Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?

    In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.

    14 October 2024
  • Consumer & Shopper

    Conversations with AI Part V: Is there depth and empathy with AI twins?

    How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.

    2 October 2024
  • Society

    Generation Myths & Realities 2024

    How will Vietnam's demographic shifts shape your business strategies? Discover the key trends and insights to navigate an aging society.

    17 September 2024
  • Consumer & Shopper

    Ipsos Affluent Pulse 2024

    AFFLUENT PULSE is a comprehensive and robust source of insights into the Affluent population in Vietnam.

    3 June 2024
  • Society

    Ipsos Generations Report 2024: Are we prepared for population decline?

    The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults.

    3 May 2024
  • Society

    Ipsos Update – April 2024

    Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

    2 April 2024
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