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Ipsos Update – September 2025
Equality, Education, Wellness… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Asia Pacific open to digital and reform transformation
Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?
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Ipsos World Mental Health Day Report
Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024
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Ipsos Health Service Report 2024: Mental Health seen as the biggest Health issue
Across 31 countries 44% rate the quality of the healthcare they receive as good, but access to treatment and not enough staff are seen as major systemic challenges
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Generation Myths & Realities 2024
How will Vietnam's demographic shifts shape your business strategies? Discover the key trends and insights to navigate an aging society.
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The Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s and acceptance that kids today have it harder
How accurately do global citizens perceive their education systems?
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Ipsos Update – August 2024
Sports, holidays, AI … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.