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Africa Centre for Development Research and Evaluation
Ipsos has taken its dedication to development research and evaluation in Africa to the next level with the establishment of the Ipsos Africa Centre for Development Research and Evaluation
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Brand Building in Africa: Demystifying the African Marketplace
Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
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Ipsos Update - June 2017
Welcome to the June edition of Ipsos Update – our monthly round-up of research and thinking from Ipsos’ teams around the world.
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Discover the African Lions Insight Cloud
Search like Google/Discover like Facebook/Trend like Twitter/ Recommend like Amazon/Store like Dropbox