Search
-
Right To Repair: Consumer sentiment and potential behavioural changes
Although only a small number of consumers currently know about the planned changes with the Right to Repair (RTR) guidelines, the overall feeling of control for consumers is driving a positive sentiment…
-
Sub-Saharan middle class: R1.3 trillion per month and growing
The African Lions study has brought a market which represents R1.3 trillion per month to life and will make a huge contribution towards the understanding of the consumer landscape of our continent
-
Ipsos and UCT Unilever Institute of Strategic Marketing partner to uncover the potential of the SSA middle class
The continent of Africa is largely viewed as the next big opportunity for business growth yet details remain sketchy, from articles denying its very existence to dramatic generalisation of what this market is all about.