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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
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What worries the world – May 2022
Inflation remains the top global worry, after rising for tenth month in a row
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61% globally think the war in Ukraine poses a significant risk to their country
Survey finds unity in concern for Ukrainians, willingness to take in refugees, and wariness of getting involved militarily, but diverging views on sanctions and military support
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International Women’s Day 2022: Feminism, Gender Equality, and online behaviour
1 in 3 men believe feminism does more harm than good and that traditional masculinity is under threat
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World Mental Health Day 2021
In a 30-country survey, Ipsos finds that a large majority think their mental health and physical health are equally important, but they do not see this reflected in their country’s healthcare services.
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies
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Sentiment about globalization cooler than before the pandemic across the world
Global survey conducted with the World Economic Forum highlights mixed views on international trade
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Equal education is possible
Looking at the levels of education achieved in the country, it is clear that – certainly in terms of higher education – women are holding their own.