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Ipsos Update - July 2017
Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Sub-Saharan middle class: R1.3 trillion per month and growing
The African Lions study has brought a market which represents R1.3 trillion per month to life and will make a huge contribution towards the understanding of the consumer landscape of our continent
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African Lions: Charting the Rise of the Middle Class in Sub-Saharan Africa
Join our experts to find out the genuine story behind our Sub-Saharan middle class and discover exciting opportunities for your brand.
The African Lions event will outline the size and profile of the middle class as well as provide marketers with an in-depth understanding of living conditions, livelihood strategies, aspirations, media consumption, buying patterns, brand relationships and much, much more. You simply cannot afford to miss out on this landmark study.
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What the World worries about
Global Ipsos study finds unemployment is the biggest worry of the world;
Britain is the country most worried about immigration and extremism out of 25 countries around the world;
French most likely to say things are going in wrong direction in their country;
Turks are those most worried about terrorism - the highest level of worry about any specific issue;
For South Africans, financial and political corruption is the issue that causes the most concern, followed by unemployment and then crime/violence -
Ipsos and UCT Unilever Institute of Strategic Marketing partner to uncover the potential of the SSA middle class
The continent of Africa is largely viewed as the next big opportunity for business growth yet details remain sketchy, from articles denying its very existence to dramatic generalisation of what this market is all about.